Snapchat is different from other social media outlets. It’s smaller than Facebook, but it packs a punch, especially when it comes to connecting with millennials (those aged 18 – 34). In fact, that’s really the main reason why Snapchat is turning heads – to engage...
Sometimes, the need to update content on your website can be quite challenging for a number of different reasons. The challenge can be as complex as having to come up with some creative and new content each time, or it may just be due to the fact that you forgot...
It’s that time of year again when marketers are putting in those overtime hours to put together their holiday marketing strategies. Yes – we’re already talking about the holiday season! The fact is, you can never start planning for your holiday marketing campaigns...
Over the last year, business spending on Google Ads paid search has increased by nearly 25% with almost three quarters of marketers prepared to spend even more in the near future. Google Ads paid search is an important channel for brands these days, and it’s only...
In the world of strategic marketing for social media, much of the focus over the past few years has been on Facebook and Instagram. But, LinkedIn has been rapidly catching up, growing its user base to over 500 million users. In fact, LinkedIn has become a key focus,...
There’s no question that modern consumers are much more tuned in to your advertising efforts than they once were. Product placement is a great example of that – audiences not only spot those placements right away, but in recent years, it’s become a bit of a...
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