What is “Smart” Content?

What is “Smart” Content?

Data-driven personalization is commonplace in the modern world.  It’s yet to be entirely embraced by marketers, however, likely due to a basic lack of understanding around how it works.  Fortunately, you’re already familiar with it, even if you may not even know it....
Is Email Marketing Still Relevant in 2019?

Is Email Marketing Still Relevant in 2019?

With all of the diverse channels for communication that we have today, from social media to video, to chat, to text messages, phones and more, there’s still no channel as omnipresent as email.  And, let’s face it – absolutely everyone has an email address. In fact,...