Breadcrumb Navigation Basics

Breadcrumb Navigation Basics

If you’ve ever felt frustrating disorientation from visiting a poorly designed website, you’re not alone.  Unfortunately, lots of users share this experience, and lots of brands lose users due to this simple lack of design attention.  For some, the issue is greater...
Common Pitfalls of Automated PPC Bidding

Common Pitfalls of Automated PPC Bidding

As more PPC tasks become automated, marketers must understand that while automation may be an attractive alternative to constant manual updates and bidding, there are certain limitations.  In this day and age, it simply isn’t necessary for someone to do manual...
How to Improve Your Online Reputation

How to Improve Your Online Reputation

If your business is suffering from negative online reviews, then it’s time to take action.  But, how exactly should you respond to negative feedback? Well, there are actually several ways you can use this to your advantage by simply changing the outcome of the...
Debunking the Keyword Density Myth

Debunking the Keyword Density Myth

When it comes to optimizing blog content, there’s a common misconception that there’s a magic number of keywords or certain keyword density percentage that should be included in each post in order to maximize exposure.  The belief is that there’s a sweet spot that you...