Regardless of whether you love or hate social media, the fact is that it is here to stay. Moreover, if you look at how far it has come and the profound impact it has had on our culture, it’s easy to see why social media is nothing to scoff at. Most successful business owners already understand this, because they’ve witnessed it firsthand. However, the problem we often see is that they are never really sure when it’s time to finally begin outsourcing the all-important process of social media marketing. Let’s take a look at a few key indicators that might be telling you it’s time:
Business is Booming!
Let’s say you’re one of those web-savvy small business owners. You invested your time in social media, and now you’re enjoying the return. That is, business is booming. Congratulations!
So, what do you do now? Do you throttle your efforts, or do you continue full steam ahead (just like you’ve been doing all along)? Consider a third option: hire a team of social media marketing experts. When business picks up, your work is naturally more demanding. Free yourself up for more important things, like making your business run smoothly and keeping your customers happy.
Social Media Engagement has Become Stagnant.
Are you not getting the same number of likes, shares, comments, and retweets that you used to see when you logged into your company’s social media accounts?
If engagement has become stagnant, the last thing you want to do is ignore it. There could be several factors at work, so your best bet is to consult with an expert who can help you breathe new life into your online presence. Don’t worry – most things in business need a little “face lift” from time to time. This is just one of them.
Your commitment is slipping.
If business is picking up and your followers are all as engaged as you’d like them to be, you may notice that it’s getting to be a lot of work to keep up with everything. Perhaps too much. Granted, it’s a problem that many businesses today would love to have, but it can lead to trouble nonetheless.
What will start to happen is that your commitment – either to your daily operations or your social media schedule – will begin to slip. Perhaps your customers aren’t getting the best of you at work, or maybe you’re going days (or weeks!) without posting to your social media accounts.
If you’re struggling to keep up, it’s probably time to consider hiring a firm like Realnets to handle not only your social media marketing needs, but your entire online presence. Our team strives to stay ahead of the latest trends in online marketing, web design, and more, and we are positive that we can help you achieve many more years of success! Contact us today at 773.631.6851.
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