In 1997, when the first true social media site was ever created, nobody would ever have guessed that it would grow to such massive proportions. That site, cleverly titled  Six Degrees, was quite simple: you created a profile, uploaded your photo and information, and began making new friends. Today, social media is this and so much more, and it has become an essential element of virtually every kind of business. So, love it or hate it, social media is here to stay. We’ve chosen to love it, and here are four reasons why:


Social media has closed several gaps.

Name a demographic, and they are on social media. Whether you’re marketing the latest fashion trends to preteen shoppers or selling timeshares to retirees, we can almost guarantee that your target audience can be found on one of the popular social channels.

Age is not the only gap that has been bridged by social media. Thanks to the likes of Facebook, Twitter, Instagram, and Pinterest, you can market your products or services to people on the other side of the world in an instant.


Social media marketing results are measurable.

At Realnets, we pride ourselves on transparency. From start to finish, we want you to know exactly what our team is doing to grow your business. We love reports – the simpler, the better. So, it should come as no surprise that we are crazy about the accessibility of data that comes along with social media marketing.

Has your business ever advertised the “old” way? How many people viewed your daytime television commercial? How many new leads did you receive as a result of your last direct mail campaign? You probably aren’t able to answer those questions with much certainty, whereas social media can tell you exactly how many people viewed your post or paid ad, how many clicked on it, where they live, and more.


Social media is quick, flexible, and dynamic.

Dull moments just don’t exist on social media, and it runs at full speed, 24 hours per day. Did something exciting just happen behind the scenes at your business? Share a few photos on Instagram. Are you running a surprise pop-up shop in your favorite part of town? Snap that.

If you are a business owner, social media offers endless possibilities for on-demand, up-to-the-minute engagement with your current and future customers.


Social media is constantly evolving, and that is a good thing.

Television seemed to have reached its peak when reality tv was in its prime. Its popularity was limited by its ability to evolve; after all, how “smart” can that smart tv really be?

With social media, however, we seem to have found a limitless channel for connection. It’s fueled by the human desire to relate to others, not technology, so you can be sure that it will continue to grow and adapt to meet consumer demand. Even better, IoT devices will help us begin to integrate these online interactions more seamlessly with our brick-and-mortar encounters. A couple of great examples of this are  Facebook Beacons  and  Spectacles by Snap, Inc.  Instant access is not enough anymore; consumers want instant inside access.

Whatever the state your businesses is in, there’s no question that you should be ever-cognizant of your position on social media. From something as basic as your follower count to the complex questions, like how to determine the geofence for your company’s geofilter, everything you do on social media should be carefully calculated by someone who understands how it all comes together to support your brand’s image.

There is so much to love about social media in 2017, and we would be thrilled to show you the ropes.  Contact us  at 773.631.6851 to learn how we can help your business thrive in the digital world.