When you think of licensed professional service industries, such as healthcare, legal, finance, and so on, you may not immediately think of activities like blogging, social media, and pay-per-click advertising. Perhaps you should begin to make those connections, however, because these channels are your direct line to your current and future clients. After all, you provide a very valuable service, but if they aren’t aware of you or your business, how are you going to make a difference in the lives of your all-important target demographic? Here’s how a few of the online marketing channels can help you make a bigger impact in your field.
Blogging for Professionals
As a professional service provider, you have an above-average education in your chosen field. It’s safe to say that you are a subject matter expert, and you have a wealth of knowledge and insight to offer. So, if you’re wondering how you might be able to distribute that wisdom, look no further than your own company’s blog.
We know you’re very busy, however, so it’s important to know how the blogging process works for most businesses today. It’s not at all uncommon for experts to hire a professional copywriter to do the bulk of the writing (in the capacity of a “ghostwriter”, of course). You would provide the initial details, and you would check the article for accuracy before it is published. In general, this method offers maximum benefit to your audience, while saving you a significant amount of time.
Social Media Marketing
There are obviously several regulatory and privacy factors for you to consider before you take on the likes of Facebook, Twitter, and Instagram. Once you have those details sorted out, though, there are countless benefits to using social media for your business.
It gives you a direct line to your clients. That is, you can listen to their needs and what they’re saying about the services you provide. You can also use these channels to disseminate up-to-the minute information that is relevant to their needs, or you can share behind-the-scenes glimpses into your daily operations. It’s a great way to foster loyalty and trust among them.
Pay-per-click ads are often simply referred to as “PPC”, or Adwords Search and Display and they offer a way for you to outshine your competition (especially in search engines and on social media). This tactic is used in addition to the SEO that you should already have in the works, of course.
The great thing about Adwords PPC is that it offers quicker results than organic SEO, and you only pay the platform when someone actually clicks on your ad. It’s highly customizable, which means you can create a different ad for every service you provide, and you can choose a time when you believe your clients are most active online.
Of course, this article barely skims the surface of how online marketing can help your professional services business grow and thrive. So, if you would like to learn more about your options and how we can help, contact us today at 773.631.6851.