A lot of businesses think that they have to work with one agency for their website design and one agency for their digital marketing efforts.  Many teams are fragmented, and therefore more challenging to maintain efficiency when managing many different campaigns and sites under separate umbrellas.  The truth is that there are so many more benefits to working with a single agency to oversee both.

What businesses really need is a one-stop shop, if you will, a full-service agency that can develop and maintain both the technical side of things with your webpage and the creative side of things through the development of entire digital marketing campaigns.  This is the best way to maximize efficiency and maintain close control over your content, product, and brand for the ultimate path toward success and ROI.

So, stop dividing your time and brand between scattered groups.  It’s time to invest in one agency who will lead the way in all of your design and marketing efforts – because the benefits are worth it!  If you’re still on the fence about whether or not it makes sense for your company to consolidate, here are a few immediate benefits you should consider:  

  • Single Point of Contact – For those working with separate companies for all of their marketing and website needs, it can be stressful trying to track down the right people when you need them.  But, when you work with a single agency, you only have to manage one point of contact for all of your projects and maintenance needs. Working with one core agency leaves less chance for things to fall through the cracks, from planning, to executing, to testing, to deadlines, to budgets, to measuring results, and beyond.  Plus, it makes things more manageable on your end.
  • Reliable & Trustworthy Partnership – With multiple agencies, your attention is pulled in several different directions, often making it difficult to form true partnerships built on an understanding of shared goals and trust.  But, when you work side-by-side with one lead agency, it allows them to learn the ins and outs of your business, brand and goals for succinct execution. Remember, the goal of hiring an agency to oversee your web design and digital marketing efforts is to ensure that all moving parts are in top working order and moving in the same direction toward getting your brand more recognition, leads and conversions.  So, it helps to have an agency who knows your business from the inside out, who you can trust to spend your time and money thoughtfully and effectively.
  • Efficient Execution & Measurement – When you stick with one agency to oversee your efforts, it’s easier to ensure that everything is properly executed and measured as all pieces work together to create a complete picture.  Working with a single agency means that they are in tune with your business goals and can advise you accordingly to create a seamless, cohesive plan that yields better results. After all, we all know what can happen when you put too many chefs in the kitchen!  

Choose a Full-Service Chicago Digital Marketing Agency

When you look at all of the invaluable benefits your business would receive from working with a single agency for all of your brand needs, you’ll start to wonder why you didn’t consolidate sooner.  So, what are you waiting for? Get the most out of your web design and digital marketing efforts by bringing everything under one umbrella for a more efficient execution and partnership.