What Makes a Twitter Conversation “Authentic”

What Makes a Twitter Conversation “Authentic”

Social media has been a wonderful tool for businesses of all sizes to engage and interact with their users, followers, consumers, audience, fans and beyond.  However, some marketers still haven’t quite mastered the art of authenticity. In fact, some still don’t...
What is “Smart” Content?

What is “Smart” Content?

Data-driven personalization is commonplace in the modern world.  It’s yet to be entirely embraced by marketers, however, likely due to a basic lack of understanding around how it works.  Fortunately, you’re already familiar with it, even if you may not even know it....
Simple Tips to Improve Your B2B Facebook Ads

Simple Tips to Improve Your B2B Facebook Ads

If your company is looking to target other businesses, but you’re not sure how to best use Facebook ads to your advantage, then these tips and strategies are for you.  Learn how to connect with prospects using the social media platform to reach B2B customers. Here’s...
An Overview of Facebook Ad Bidding Strategies

An Overview of Facebook Ad Bidding Strategies

These days, if you want to beat your competitors in the social media ads race, you have to put out more than just an eye-popping ad design and a catchy tagline.  Now, it’s all about optimizing your Facebook ad bidding strategies and knowing how to target the right...